Program, Word of Mouth at Scale @ Facebook HQ



Som I måske har læst på min Facebook Side, deltager jeg i dag i et seminar hos Facebooks hovedkvarter i Palo Alto, Californien omkring Word of Mouth Marketing.

Arrangementet er invite-only og deltagerne kommer fra Facebooks tætteste partnere samt netværket “Facebook Preferred Developer Consultants”, som Komfo er eneste danske medlem af.

De næste 8 timer vil jeg forsøge at holde jer opdaterede – primært på min Facebook Side, sekundært her på bloggen og Twitter – om de guldkorn vi forhåbentlig får serveret i løbet af dagen.

Programmet for dagen ser således ud:

Registration: 10-10:30am

Introduction: Marketing on Facebook

  • Word of Mouth at Scale (Mike Hofflinger, Director of Global Customer Marketing): 10:30-11am
  • The role of third-party developers in the Facebook Marketing ecosystem (Gokul Rajaram, Director of Product Management): 11-11:15am

Generating word of mouth

  • Best practices for story generation for Pages, apps and websites (Fidji Simo, Product Marketing): 11:15-11:30am
  • Story generation in the Commerce vertical (Jackie Chang, Partner Management): 11:30-11:45am
  • Story generation in the Gaming vertical (Zoran Martinovic, Partner Management): 11:45am-12pm
  • Using Facebook Platform to generate stories (Yasser Shohoud, Engineering): 12-12:30pm

Lunch: 12:30-1:30pm

Amplifying word of mouth

  • The power of Sponsored Stories (Nipun Mathur, Product Marketing): 1:30-2pm
  • Amplifying stories at scale using the Ads API (Brian Rosenthal and Justin Voskuhl, Engineering): 2-2:45pm

Measuring word of mouth

  • Metrics and measurement for word of mouth (David Baser, Product Manager, Insights): 2:45-3:15pm
  • Getting started with the Insights API (Jason Starr, Engineering): 3:15-3:30pm

Hack session

  • Hack: 3:30-4:30pm
  • Presentations: 4:30-5pm

Drinks: 5pm

1. august 2011