Opfandt jeg Facebook Timeline?



I går aftes sad jeg klistret til skærmen og så Mark Zuckerbergs f8-keynote. Produktet han lancerede havde nemlig mange slående ligheder med et koncept jeg selv beskrev i en mail til Zuckerberg for et år siden.

For godt et år siden – helt præcist d. 31/10 2010 – snublede jeg tilfældigvis over Facebook CEO Mark Zuckerbergs private Facebook profil. Og som så mange andre sikkert har gjort før mig, blev jeg nysgerrig og begyndte at bladre hans offentlige vægopslag igennem. Efter lidt tid bemærkede jeg at han ikke havde spærret muligheden for at sende ham en personlig besked. Og som den kæmpe Facebook-entusiast jeg er, tænkte jeg at jeg da lige kunne skrive et par linjer til ham om min fascination af firmaet, samt et par tanker om hvordan de burde håndtere fremtidens udfordringer.

Resultatet blev en temmelig meget længere mail end oprindeligt tiltænkt. Indholdet bestod både af spørgsmål, kritik og forbedringsforslag, og en meget væsentlig del af mailen var nedenstående passage, som beskrev min ide om en såkaldt “Facebook Journal”, som skulle hjælpe Facebook med at få større andel i brugernes hverdagsaktiviteter, samt flytte vores online Facebook-identitet med os offline. Jeg fik aldrig noget svar og glemte derfor efterfølgende alt om at jeg havde sendt mailen.

I går dukkede den dog pludselig op igen i min hukommelse igen, da jeg så et meget tilsvarende produkt blive lanceret af selveste Zuckerberg på Facebooks årlige udviklerkonference.

Prøv en gang at læse passagen igennem og erstat ordet “Journal” med “Timeline”, og fortæl mig om ikke det revolutionerende koncept, Facebook lancerede i går aftes, i slående grad minder om mine et år gamle anbefalinger til Zuckerberg? 🙂

 

THE MOST INTERESTING PART OF FACEBOOK’S FUTURE DEVELOPMENT, however, is to me this big question: How do we make an online service like Facebook as deeply integrated in our offline social life as possible? For some part the concept of “tagging” contains an answer to that question. With tagging, Facebook made photos and videos part of many people’ online presence. With tagging the Facebook Groups are being revived and with tagging local bussinesses are now becoming part of Facebook whether they are aware about it or not. But how to make tagging an integrated part of every day offline social life without becoming intrucive with peoples privacy?

I think the answer is by launching a Facebook Journal product.

A Facebook Journal would work much like for instance a regular Google Calendar, letting you plot in appointments on the go, inviting people and of course integrating with the Facebook Events you participate in. In addition to this, it would let you tag each appointment with social information like relevant friends, product and brand pages, places, pictures, videos, comments etc. And most importantly it would let you note to yourself which tagged items you liked about the appointment (i.e. liked the food – not the wine) and whether you liked the appointment as a whole.

The key to making a Facebook Journal an actual alternative to i.e. Google Calendar would be making it relevant to input not just your big events, but any everyday activity like going to the mall, doing homework at a friend’s place or shopping groceries. Combining your average calendar with social tagging and likes would make it a lot more diary-like than we are used to, thus taking your whole offline social expierience to Facebook and making any activity no matter the size qualified for inputting, without making it less accessible because it still wouldn’t require heavy text input or any special amounts of creativity.

On the other hand, anyone who used this product would quickly begin to see the value it created for them. Besides being an easy way to keep track of yourself, it could easily facilitate your social graph based on only a few appointments to for instance:

– Suggest public relevant appointments created by others, when you are bored.
– Suggest new or existing friends with the same habits as yourself.
– Suggest which places or people you tend to like the most hanging out at and with.
– Remember what you served for dinner last time you invited you girlfriend over.
– Suggest what you should cook next to make her happy, based on her own previous journal entries.
– etc.

I am sure you get the idea by now. With a Facebook Journal, you would provide an easy and highly valuable way for users to bring their offline social life to Facebook. And ultimately, this way any activity a user a person would be doing throughout any given day would be part of a Facebook expierience, because any activity, no matter how small to the user, would make sense journalizing, due to the value it would bring back to you through the open graph.

Selvfølgelig tror jeg ikke at jeg har opfundet Timeline. Og Zuckerberg har naturligvis heller ikke læst min mail, da han sikkert får tusindvis dagligt fra tosser som mig. Men her er et spørgsmål til dig, kære læser:

Hvis jeg havde boet i USA og heddet Winkelvoss, Ceglia eller Saverin til efternavn – havde jeg så stået til en milliongevinst ved et evt. sagsanlæg? 😉

23. september 2011